In the last post, we compared the Internet service provider social presence. It is time for the mobile operators to join the battlefield.
Obviously, they are not competing in the same league. Mobile operators invest a significant part of their heavy budget into marketing activities including social media.
Before getting into the benchmark, it is quite important to understand Facebook main KPIs:
Page Performance Index (PPI) is a combination of engagement and growth. It combines both figures to provide an estimate value for a pages success and is based on the average growth and engagement values of all pages in our index.
Growth rate does not compare the number of fans at the beginning and the end of a period, but answers the question “How much had the page to grow in a week on average to get from value A to value B?”.
Engagement shows how often a fan interacts with the posts of a page. No matter if it is negative or positive.
Analysis thanks to fanpage karma