Ooredoo has just launched a serie of promotions and bundles that build up its partnership with the video-on-demand service iflix.
Iflix launched services in Myanmar early 2017 and has seen a steady growth of popularity thanks to an aggressive digital marketing campaign.
Iflix enables Myanmar customers to enjoy a large catalog of movies, tv shows and cartoons for as low as 3000 ks per month. The customers can pay for the service using Visa or Master credit / debit card and Red Dot.
Ooredoo and iflix just released traversal promotions and bundles to drive their respective sales.
The first promotion is available for any iflix customer using Ooredoo mobile data. For every 18,000Ks spent on Iflix platform (6 months service value), customer receive a free 1GB data bundle every month during 6 months.
Ooredoo also launched a portfolio of Iflix-only video packs to activate or give away (gift packs).
Telenor video packs vs Ooredoo video packs
These new packs come in direct competition with Telenor video packs launched earlier this year.
Pricewise, Ooredoo video packs are slightly cheaper: 3GB for 2,999ks with Telenor vs. 4Gb for 2,999Ks with Ooredoo. Value-wise, it will mainly depend on the customer favorite addictions:
On one hand, Telenor offers buckets of data to watch Youtube and Pyone Play. Pyone Play gives access to live streaming and catch-up TV from the popular MRTV4 and Channel7 channels. These contents will certainly please a more traditional audience.
In the other hand, Ooredoo via iflix will grant its customers access to a large catalog of local and international contents. The local catalog being -for the time being- limited.
Herbert is a nom de plume.
I am an experienced telecom professional blogging about the fastest growing Internet market in the world: Myanmar.