Price war is over. That is the clear trend that emerge from the mobile landscape over the past few months. Mobile data price in Myanmar has even started to increase slightly.
With this price stabilization and a certain alignment enforced by the regulator, mobile operators need to find new ways to differentiate their service if they want to consolidate their market share. Content is clearly at the heart of the mobile operator’s strategy these days in Myanmar.
By partnering with OTT players, telcos can achieve multiple objectives: increasing data usage is one of these. Increase in usage means increase in ARPU which can definitely help coping with years of price drop.
Mobile operators are also keen to reduce churn by developing a unique offering by signing exclusive deals with content providers.
MPT is obviously going through that path as proven by their latest press releases.
Gaming, Music and TV Shows…
“Tay Than Thar” Music App Launched for Myanmar Music Fans
In October, MPT officially launched “Tay Than Thar” Music App that allow its customers to enjoy the latest popular Myanmar hits.
The “Tay Than Thar” Music App is available to download on the Google Play Store and Apple store. The Service comes in two flavors: Free user and Premium user. Free users can listen to specific songs and Premium users will be able to listen to every song. Premium account costs 99 kyats per day. MPT premium customers can enjoy full song downloads in high quality, and an exclusive collection of music videos by Mega Stars as well as live streaming of music concerts.
End of October, MPT launched a PUBG Pack which consists of 900 MB internet usage for 945 Ks, valid 30 Days.
MPT customers can activate the pack by dialing *8005# and get a chance to win codes for exciting exclusive in-game items such as Terror Scar-L, Psychopath Set, Gas Mask, etc.
For those who are not familiar with PUBG, “PlayerUnknown’s Battlegrounds is an online multiplayer battle royale game developed and published by PUBG Corporation, a subsidiary of South Korean video game company Bluehole.”
“PUBG Mobile was the second most-downloaded mobile game of 2018, with nearly 300 million downloads worldwide. The game’s largest market was China, which accounted for 29% of the game’s downloads, followed by India and the United States each with about 10% (30 million) of its downloads. It was the most-installed battle royale game of 2018, with about 200 million more installs than Fortnite, which received 82 million installs on mobile devices.” Source
Mahar Mobile App data pack
Early November, MPT launched Mahar Data Pack. This special data pack gives access to all Myanmar movie content available through the Mahar Mobile App without any additional subscription fees. Thanks to the integration of Mahar data and Mahar premium subscription, MPT customer can also enjoy their favorite Myanmar TV series and movies such as Khoe Soe Lu Nite II Taw Kyee Kann, Shwe Kyar and Special 9 for only 599 Ks per week with 570 MB of Mahar data included.
Mahar Mobile App was initially launched in 2018, on a pay per use basis. Mahar Mobile App allow movie fans to watch a variety of Myanmar’s favorites movies from comedies, dramas, action and horror. Customers can directly stream movies and TV shows on their devices or download watch them later.
Mahar Mobile App is available on Google Play store, MPT website and Lotaya Portal. To purchase the Mahar Data Pack, just dial *8004#.
Herbert is a nom de plume.
I am an experienced telecom professional blogging about the fastest growing Internet market in the world: Myanmar.