As we wrote a few weeks ago, a 4th mobile operator is about to launch in Myanmar: Mytel.
Calm before the storm, Telenor and MPT ended their respective data promotions and shut themselves away as Thingyan this year promise to be wet.
Ooredoo Data LitePwel
Ooredoo in the other hand launched end of February a new range of data packages called Data LitePwel. The new data packs last 30 days and are divided into a main allowance that carry over month on month and a bonus allowance that does not carry over.
But there is a twist
As the main wallet does carry over month on month, the bonus wallet does not. Ooredoo gives the illusion of offering more data but protects its margin with a trick.
Thanks to the bonus, Ooredoo pricing is unbeatable. No matter how hard you play with the price table, Ooredoo is the cheapest at every level.
As MPT and Telenor decided to keep low profile waiting for Mytel to enter the market, Ooredoo took advantage of this short truce to put itself on the front of the mobile data scene.
It goes without a doubt that Data LitePwel combined with the recent network upgrade will have a significant impact on the mobile operator revenue. Enough to face Mytel with no fear? Wait and see…
Meanwhile at MyTel headquarters…
Herbert is a nom de plume.
I am an experienced telecom professional blogging about the fastest growing Internet market in the world: Myanmar.